An up and coming organization called SeventyK has launched a new campaign to raise awareness for adolescent and young adult cancers.
THE STOP A DOC VIDEO CONTEST LAUNCHES!
Patients and Healthcare Professionals Get Rewarded for Creativity That Can Increase Cancer Survivorship for Adolescents and Young Adults
Orange, California – August 29, 2011
Meet Carey Moyer. “I work at a place called ‘The Happiest Place on Earth’, Disneyland, the place ‘where dreams come true’. But 18 months ago my own dreams came to a sudden stop.” Carey is a 32-year-old project manager at Disneyland; she is also a breast cancer survivor and part of the adolescent and young adult cancer segment known as AYA. “I had lost my mom to cancer when I was little, and I had just gotten married, then blammo – stage three breast cancer. Now the mastectomy, chemo and radiation are behind me. I want to empower other young adults with the awareness to know their own bodies in health, so that they can tell when something subtle is wrong, and have the confidence to let their doctors know about it. Early detection saves lives!”
Seventy thousand Americans aged 15 to 39 year olds are diagnosed with cancer every year. “I wish someone had done Stop A Doc on my doctors. Just two years ago, the first doctors I saw examined me and said, ‘It’s a lump but it’s not cancer – you’re only 31.’ Then I met Dr. Leonard Sender. His diagnosis probably saved my life.” Misdiagnosis is a significant problem with AYA cancers. Patients have special needs and challenges, early diagnosis and fertility preservation.
“For over two decades the survival rates for adolescent and young adult cancer patients has stayed the same. SeventyK is fighting to change that” says Dr. Leonard Sender, Founder of SeventyK and Medical Director of the Adolescent and Young Adult Cancer Program in the Hyundai Cancer Institute at CHOC Children’s and UC Irvine’s Chao Family Comprehensive Cancer Center. Dr. Sender, known as “Lennie” by his patients, has an unflagging passion to better health outcomes for this under-served cancer segment.
How is SeventyK going to improve the survival rates of AYA cancer patients? “Education is the beginning”, says Sender. Moyer agrees. “To healthcare professionals – there are five things you need to know to understand the basics. We are on a mission to educate you. We’re speaking up.”
The Stop A Doc campaign features a video contest. Everyone is encouraged to enter a video to win a cash prize and have your video become a featured SeventyK Stop A Doc public service announcement.
Get the details and download your Stop A Doc entry kit at StopADoc.org. Make a difference and STOP A DOC today!
SeventyK has also launched a free wellness network for AYA patients and healthcare
SeventyK is a 501(c)3 non-profit medical charity dedicated to changing the course of AYA cancer. http://www.seventyk.org/
Leonard Sender, MD, is board certified both in Pediatrics and Pediatric Hematology/Oncology with professional interests strongly centered on the diagnosis, treatment, and epidemiology of adolescent and young adult (AYA) cancer (patients aged 15 to 39). Dr. Sender is Medical Director of the Adolescent and Young Adult Cancer Program in the Hyundai Cancer Institute at Children’s Hospital of Orange Co., and UC Irvine’s Chao Family Comprehensive Cancer Center.
Carey Moyer works as a creative entertainment project manager for the Walt Disney Company at Disneyland. But she first met cancer at the age of 9 when her mother was diagnosed with a rare melanoma. A decade later she lost her mom to that cancer. Carey feared that someday she too might have to battle cancer, but never imagined that battle would come so soon. Not long after her marriage, at 31, she was diagnosed with stage three breast cancer. Her journey has included fertility treatment, chemotherapy, a mastectomy and radiation. She now shares her story with young adults everywhere. Her goal is to teach that knowing our bodies “in health” can enable early detection – a lifesaver.